Elusive image

Adventures In Facebook #5 – Sally Vs The Elusive Ad Image

I’ve been soldiering on with my Facebook page in between a visit from daughter #2 and bouts of Afib…

And now I’ve got a cold and cough! Perfect! Lol!

Still, my Facebook page is helping to take my mind off it.

Finding good content seems to be a full-time job at the moment, so this needs to be streamlined somehow… I’ll let you know as and when I find the solution.

I’m actually surprised how fast the page is growing 🙂

It’s very rewarding because you see pretty much immediate results, although not in revenue. That comes later.

I had 57 likes this time last week and now it’s 279. Woohoo! 😀

And 95 of those have been organic (ie I didn’t pay for them).

Taking those into account, I’m paying around 6c per like. It’s not the promised penny likes, but I’m not sure exactly how realistic that is…

And since I’m still using my £25 Facebook voucher I can’t complain.

So… onto part #5 of my Facebook adventure…

If you missed the first 4 parts you can read them here

If you remember, I’d set up the page and added a profile pic and cover image and started to add some great content.

So now what?

I’d invited a few of my friends and family to like the page, so I had 9 likes. Yay, me!

Now I needed to find a good image to use in adverts for my “Like campaign”.

This turned out to be a lot more troublesome than anticipated…

Finding images that would appeal to my target demographic, which would also stand out in the sidebar ads was not an easy task and it took me a good long while of searching before finding anything suitable.

The general advice is to pick something that contrasts with the blue of Facebook, so lots of marketers put a red border around the image, which is something that I ended up doing too.

I highly recommend trying out each image in the Facebook Ad creator before making the final decision.

That way you can see what the ad will look like before wasting any money.

By doing this, I discovered that images with a white background do not stand out at all and should be avoided at all costs!

If you’re thinking of using a stock image, then try it before you pay for it, but don’t place it out on the Interweb!

You MUST remember to pay for the image if it makes the final cut, or you could run a hefty bill for using the image without a license! You have been warned!

I tried various options, but all the images which seemed like they would fit the criteria failed miserably when I tried them out.

It was either hard to make out what the image was or they just looked naff.

Page like ads are displayed in the sidebar as 100x72px.

Facebook recommends the following for them:

For your ad to render the best in all ad placements, we recommend the following creative:

  • Text: 90 characters
  • Image ratio: 8:3
  • Image size: 1200x450px

Click here to read more about Facebook ad recommendations

The image size I ended up using was 425×313, which seemed to work best for the images I was using.

This size doesn’t need to be perfect, as FB lets you reposition the image so that it displays best.

Eventually I had 2 images I was happy with – both were brightly coloured, so I didn’t bother with a red border…

Then at the last minute I decided to adapt my cover image slightly, add a red border and use that as a 3rd image.

The advice is to let Facebook split test the ads if you use more than one…

In practise, I’m not so sure it works, but that as they say is a story for next time 🙂

Now I’m off to nurse my cold…

Look out for part #6 of my Adventures in Facebook on Wednesday next week.

Sally “can women get Man-Flu?” Lazarus

Click here to read part #6