Welcome to Killer List Building Part 4 – Relationship Building
If you missed the first 3 parts, you can read them here:
I mean it.
This is about the relationship you have with your list.
Something that a LOT of marketers neglect, yet it is really powerful.
If you’re doing your job right, then your subscribers won’t exactly get all giddy and weak at the knees…
But they will actively look for and open your emails.
They might even ask for MORE information.
Who wants to hear more from a marketer?
Generally, people are busy deleting or unsubscribing.
The good news?
It’s actually pretty simple to get people to WANT to hear from you.
It’s all about *how* you setup your message.
And treating your subscribers like real people doesn’t hurt either.
When marketers start using this little combo, list building becomes super profitable.
And the best news?
*You can do it too*
Yes, you can.
Does it take a little setup?
Is it worth it?
Here are 2 quick keys to relationship building with your list:
2. Give Value
Demonstrate value to your subscribers when they opt in.
Give them top quality information that actually HELPS them get where they want to go.
2. Tell stories
Write little stories that engage your reader…
Great content marketer (& stand up guy), Mark Thompson, once asked for any topic to tie into a marketing email… I suggested “Devil’s food cake”…
He probably hated me, but he did it. Seamlessly.
It was very entertaining too! Yet still got across his marketing message.
When done properly “infotainment” can work really well.
I bet you can think of a marketer or two whose emails you actively look forward to reading.
Study what they do and emulate it.
For a great explanation of why storytelling marketing is more important than ever, check out Mark Thompson’s blog post.
Mark learnt all about stories from a guy called Andre Chaperon.
By all accounts he’s also a great guy and actually gives a damn about people online too.
Check out his free list building course (if it’s currently open):
Even if you just check out the way the guy writes, you’ll learn a ton about how to stand out in this world of information overload.
That about wraps it up!
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