It’s been a couple of months since my last post. Again! But I’m taking steps to remedy this. I want this blog to document my journey in IM and that’s going to be a tiny bit difficult if I don’t actually write any posts! Now I’m starting to see some success, it’s even more important.
Dean Holland – one of my mentors – stressed in last week’s webinar the importance of keeping a blog and showed us his blog from when he first got started online. Back then he had debts of $60k and now he’s a hugely successful, well respected marketer and an all-round decent chap to boot! And it’s great for him and others to be able to look back and see exactly how he got there 🙂
I was recently interviewed by Wilton White after my most recent WSO launch. And here it is in all its glory / horror:
And here’s a link to Wilton’s blog page. If you like it, please share it:
And how did this come about I hear you ask…
Well, if you remember from my last post, I had tickets for The Warrior Event in Orlando at the end of September and I really wanted to launch WP Theme Igniter before I went. It had taken longer than I expected to create my videos and my sales copy seemed to take on a life of its own. In fact, the sales copy probably took longer than creating the actual product. How crazy is that?!
Anyway, in order to launch before the Warrior Event, I basically had 2 weeks to get everything done… The sales page was pretty much finished, but I still needed to create download pages and OTO offer pages – and ind something I could use as my One Time Offer. Then I had to contact potential affiliates, announce the launch in various launch calendars and Facebook groups and generally shmooze with potential affiliates to get them to promote.
It seemed like a lot of hard work, but I had 2 weeks. So it all seemed fairly achievable. At first.
That was until I realised that I had absolutely no idea what to put on a JV page or what to offer as a One Time Offer on the back-end of WP Theme Igniter…
So, I had to go off and study a ton of JV pages to try to figure out what to put on mine. And after seeing all the JV Contests and massive prizes on other JV pages, my launch suddenly seemed totally insignificant…
Plus JV videos were all ultra in your face and hypey, which I knew I wouldn’t be able to pull off… I struggled with that briefly, but then realised that I was just going to have to launch without a contest and make a low-key JV video that I hoped would appeal to more low-key marketers.
I did come up with a cunning plan to get JVs to sign up to my JV List though… I offered a commission bump on both ends – from 75% to 100% on the front end and 50% to 75% on the back end. It seemed to work reasonably well and I got 35 sign-ups to my JV list, which I reckon isn’t too bad for someone who is pretty much unknown 🙂
Then I had to find something to use as a One Time Offer… I didn’t have a lot of time (next time I need to plan better!), so I was pretty much restricted to:
- One of my existing products – no good as I was giving Undercover Resource Genie as a bonus. I’d already done the sales copy graphic and no way was I doing THAT again!
- PLR / Resale rights to WP Theme Igniter – I wasn’t keen as I wanted to keep my baby for myself after all the hard work I’d put in OR
- Buy some PLR that complemented my offer – this was really my only option
So I went with the PLR product ith resale rights. After a good deal of research I came up with a bundle of products which included sales page graphics as well as a couple of product creation reports. They all came with sales pages, sales copy and graphics, which my customers would be able to use to resell the products and get their sales funnels up and running more quickly.
This took up a good chunk of my time and fitting everything else in was hard work and for a while I thought I was going to have to postpone the launch, but somehow everything came together and I was ready to launch on time. Phew!
So, after a lot of self-doubt, I released my second WSO, WP Theme Igniter on Sept 16th… Even though all the reviewers loved it (one loved it so much that he did me a video testimonial for the sales page – thanks Jerry!), I still had massive doubts that anyone would want to buy it…
Well I went live and everything started to get a bit crazy. I was getting comments and reviews on my thread, so I needed to keep on top of that, plus I needed to keep an eye on requests from affiliates who wanted to promote as well as support emails. Sales were doing pretty well and my Warrior Forum sales thread was hot! I think I got to bed at about 2am that night.
I got up bright and early the next morning to much the same thing. It’s one of the most stressful things I’ve ever done in my life.
Then, as I was chatting to one of my online friends, he asked if I’d gone and got WSOTD or something (that’s WSO Of The Day for the uninitiated). I told him not to be daft. So he sent me the email… and bugger me if I hadn’t actually got WSOTD! 🙂
I was absolutely overwhelmed and even got a bit emotional for an hour or so. Lol! It’s really been a big boost to my confidence and a JV has come directly out of it 🙂
Getting WSOTD does bring its own stresses so I was pretty much flat-out with work for a week and got very little sleep. It was worth it though! 🙂
When I told one of my mentors (Zed Shah) about it, he insisted on doing email intros to a couple of the speakers at The Warrior Event, so I got to meet Stephen Renton and Justin Brooke, which was great 🙂
Then Zed mentioned me to one of his coaching students, Wilton White, who wanted to interview a successful marketer for a feature on his website! The thought of it terrified me, but it was good exposure, great practise and I didn’t want to let Zed down. So I agreed. As it turned out I did ok, although I probably waffled a bit… And that is how the aforementioned interview came about! 🙂
So just remember, whatever you’re working on, keep taking action and you will reach your goals! And never lose your own self-belief. Crazy things CAN happen! I am living proof of that – WSOTD on my second ever WSO!