Gmail Category Tabs – The End Of Email Marketing As We Know It?

My daughter graduates soon and I’m an extremely proud mummy ๐Ÿ™‚

I can’t believe it’s been 5 years since she started out as a “green behind the ears” Medical Student.

In less than a month she and all her fellow graduates will start work as doctors, in charge of life or death situations. A terrifying thought, I think you’ll agree… Run for your life! Lol!

Only kidding. I’m sure they won’t be let near anything sharp until at least the second week ๐Ÿ˜‰

Anyway, she’s pretty much officially moved out now, my youngest baby has left the nest. This makes me sad, but it’s obviously for the best…

Life is change and we have to learn to accept it, see the good in it and move on with our lives…

Much like the changes that are happening with the Google Keyword tool that I told you about in my last post. The world will not end, keyword research will still be pretty much… erm… keyword research…

Still as boring as hell, but a necessary evil.

Google are also making changes to the Gmail inbox…

Does this spell the end of email marketing as we know it? You’d think so, judging by all the scare-mongering going on in the Internet Marketing world, but the more sensible email marketers, many of whom make a good living from it say that it’s not really going to make a big difference to anything…

In case you don’t know, Gmail has introduced “Category Tabs” to the inbox – things like Personal, Social Media and… da-da-daaaaa….

Promotions…

This means that in theory all emails sent from an autoresponder will go to the Promotions tab and quite a few marketers are worried that this will mean their emails will go unread…

But will that happen? Really?

I mean, consider the following:

Firstly, most people don’t even use Gmail (38% of my list use it. I checked. And no I didn’t manually count them, I’m not that sad, lol!)

Secondly, just because someone uses Gmail doesn’t mean they will even keep the new categories. The first thing I did was get rid of them. I’m not going to let Google boss me around and tell me how to organise my inbox! How very dare they!

Fourthly, if someone wants to read your emails they will seek them out… Credit them with a brain. They’re not going to wonder where all their subscriptions have gone, shrug their shoulders and forget about them…

They wanted to be on your list, right? Or they wouldn’t have signed up in the first place. So they will still read your messages.

Finally, when your reader is in the Promotions tab, there is actually LESS email competing for their attention. They won’t get distracted by an email from a friend or notification of a tag in Facebook. Do you think that might make your job a little easier? I think it just might! ๐Ÿ™‚

Maybe some people will stop reading your emails. Maybe. But are they the action-takers that you really want on your list? They probably weren’t going to read them anyway.

So there you have it. Will anything much change? I doubt it.

What do you think?

 

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