killer list building part 1 - optin freebie

Killer List Building – Part 1 – Opt-in Freebie

Ok, so the very first thing you’re going to need to create your very own traffic source is:

An opt-in freebie to tempt people onto your list

Sounds hard?

Not the way I’m going to show you!

The hardest part about this process is probably reading it.

Once you’ve read it and it’s up there in your brain, however, it is super powerful.

We are going to look at using PLR to create a product quickly.

Now bear with me here , because very few people actually get this right, and plenty get it wrong.

Right = success. Wrong = failure.

The way to understand it is this…

You are using someone else’s “brain power”.

You are using their information, taking the best bits and making something considerably better with a fraction of the effort.

Cool, huh? 

The site you are going to use is:


Now this is one of the best sites to get hold of quality PLR for a few bucks!

For example, let’s create a list building product.

Incidentally, your product could be anything – how to build a shed, how to make iphone apps, how to tame aliens  – as long as it has a passionate audience with money who are prepared to spend it on buying stuff from you.

But for now let’s stick with creating a product about how to build a list.

Go to Tradebit and use the search toolbar…

Tradebit Search

Type in: How to build a list

Now check out the results. There are hundreds of products that you can repurpose for your own use, thus stealing the brainpower of other people. Hehe!

Find a title you like. Don’t get caught up with “Analysis Paralysis”.

Just pick one 🙂

Make sure it’s PLR though – not Master Resell Rights (MRR has to be resold as it comes).

So now you’ve picked one, buy it and download it.

Congratulations! You’ve now got the basis of your opt-in gift!

Now we get to the juicy part. This is the part no one really knows about. Shh!


You should be! It’s going to make you money.

Open up the product you just bought and look through it.

Just glance quickly over it, looking for points that stand out.

Remember you are looking for the absolute best bits – the “golden nuggets”.

You can use the highlighting function in Word to extract and highlight the best bits.

But this is where it becomes even more awesome. We are going to get someone else to do this “boring” bit for us.

The nugget search

Have you heard of Jing? It’s a free tool. Yay!

Download it here.

Basically Jing allows you to record 5 minute videos of what is happening on your computer screen, so it’s super simple to create quick tutorial videos.

You can even host the videos on THEIR site. Cool! 

So, create a quick screen capture video, demonstrating how to look for golden nuggets.

And then send this screen capture to an outsourcerer (OK, I know it should be outsourcer, but I can’t help myself. You’ll understand if you’ve read this Tom Holt book. Lol!)

Anyway, you’ll pay around $5 to get it done (sometimes a bit more).

So, say something like this on the Jing screen capture video:

“Hey outsourcerer, please look through these documents and extract the best bits (there is no right or wrong way to do this) just get the bits that stand out and put them into word file in an ordered fashion.”

You can get an excellent outsourcerer from Upwork (used to be ODesk)

Or just use Fiverr if you prefer. It’s up to you.

Just make a quick instruction video and give the outsourcerer the URL of the Jing tutorial.

If you need help with this, here’s a step by step video of how to setup Jing and send to an outsourcerer:

Once you have got all the golden nuggets from your outsourcerer, I recommend you do this:

Get them to place it into a mind map format using XMind software (it’s free). (Scroll to the bottom of that page if you need the Mac version)

So they have placed the information into a nicely ordered mind map for you to use as you wish.

Now all you have to do is turn it into a mind map presentation, talking through the main points! Simples!

If you’re not sure how to do it, watch this video:

Or you could always find someone on Fiverr to do it for you.

So, we now have a great little freebie that shows only the very best ways to build a list.

People will love this and they would happily pay you for it too! 

It’s pretty quick and easy and you didn’t even have to do that much. Result!

With practise, you could probably do it in under an hour.

One hour and you have your very own opt in product! Give yourself a big pat on the back!

Cool (profitable) stuff.

Ok, so those are the main steps involved in creating just one type of awesome simple product.

Pretty easy right? And the best thing is, you don’t even have to do most of it. To sum up:

  1. Buy the product at Tradebit
  2. Make a quick Jing video highlighting what you want done (extract golden nuggets and place into word doc or mind map)
  3. Talk through the process as a mind map presentation.

That’s it! Three simple steps.

Wow, this is turning into a super long post!

And I feel like I should end it there but there is still so much more I want to show you about this.

Next time we are going to be putting up our squeeze page so we can start collecting emails.

Go and create your freebie product now, so you can follow along with the next steps 🙂

In the next post we are actually going to put this to good use…