Target market / niche

Adventures in Facebook #1 – One Niche, Two Niche, Red Niche, Blue Niche…

I’ve decided that I’m going to take a break from product creation and launches for a bit…

Unfortunately I’ve been battling health challenges ever since my last launch, which has held me back and the stress of product launches is not really going to do me any favours…

So… I’ve been learning about Facebook marketing.

A lot of people seem to be having great success with Facebook, so I’m keen to find out if it’s all hype or not.

Plus learning FB marketing will lead to opportunities in the offline world to help businesses set up their own fan pages, so there is method in my madness.


Anyway, I’ve been “working hard” on my Facebook page….

Although it doesn’t really feel like work at all! πŸ™‚

Most of the “work” has involved preparation before I even set up the page. Things like:

  • Choosing a hot, passionate niche
  • Checking there are plenty of products to sell
  • Researching demographics ie male or female, kids or no kids, age and income etc
  • Researching similar pages that I would be competing with to see how much interaction they are getting and what sorts of things they are posting
  • Searching for possible cover photos and profile pics

This was all surprisingly time consuming.

I’ve never been one for patience. I was itching to get started right away, but like most things it pays to get this right at the start.

And all good things come to those who wait…

And yes we have no bananas… no wait that’s Homer Simpson πŸ˜‰

At first I thought the photography niche would be ideal.

I enjoy photography and I can certainly appreciate a well composed photo.

I’d be able to post photos on the page and articles and tips and eventually sell photographic equipment and Photoshop and t-shirts etc…

But I came to realise that when it comes to Amateur Photography knowledge I’m not even at the starting gate…

I was going to look like a right numpty without a lot of extra research… more work? Pah!

Not being a fake it until you make it sort and being rather allergic to extra work, I decided to look for an alternative…

I struggled for a while and spent a long time making lists of possibilities, researching them and generally agonising over it…

And then it hit me!

The perfect niche for me was something that I am passionate about myself.

Something that I know others are passionate about too.

And something where I know the market πŸ™‚

I feel I can serve this market well. I know what they want. And I know how to talk their language.

And what’s more I *understand* the language.

This is obviously pretty important.

I mean, if I tried to start a page about skateboarding I’m so far out of the target demographic I might as well be orbiting Jupiter!

Sure I can talk all day about Caballerials and kickflips and goofyfoots (or should that be goofyfeet?)…

But I haven’t a clue what I’m saying without looking it up and pretty soon I’m going to get found out and lose followers.

But I digress… As I said, I reckon I’ve found the perfect niche for me…

And no I’m not going to tell you what it is just yet.

Find your own niche πŸ˜›

I’m betting you’re passionate about something – be it golf or baseball or the Interplanetary Speed Embroidery Cup πŸ˜‰

My page may be successful. It may not. But my inside knowledge of the subject gives me a much better chance.

Plus I’ve never had so much fun working in my entire life. It feels like I’ve been slacking off all week. Lol!

This post is in danger of taking on epic proportions, so I’ll end here and tell you all about the adventures I had with setting up the page and getting the cover image to fit next time…

Look out for part #2 of my Adventures in Facebook coming very soon to a blog near you…

Sally “Hang 10… no that’s surfing” Lazarus

Click here to read part #2