So it’s been a good few months since my last post. It’s not the way I planned it, but life always just seemed to get in the way. And a touch of procrastination fever thrown into the mix didn’t help matters either.
I feel somewhat annoyed with myself, although I haven’t been entirely idle. I’ve also been through a tricky period with my health, where I felt too foggy and exhausted to anything much. But with some extra thyroxine and a renewed drive to succeed, I’m feeling a whole lot better.
I’ve also been through a period of self doubt, which meant I procrastinated massively on my upcoming project. I researched 2 or 3 different ideas before coming back to the one I’d originally come up with. So maybe I should listen to my creative genius more often… It clearly knows what it’s on about even if I don’t believe it.
The most important thing that I’ve discovered whilst creating this product is that very little happens until you’re ready to move outside that comfort zone! I needed to understand this before I could proceed.
Although I’d originally had a great idea for some video training that would really help people who lacked technical skills, I was almost paralysed with fear. Without realising what I was doing, I delayed starting. I investigated other options. I spent huge amounts of time researching different screen capture options and deciding whether or not I could afford them.
Instead of just downloading the free 30 day trial of Snagit and damn well getting on with creating my project, which would have got me there a whole lot quicker, I chose to procrastinate. And once I’d got the screen capture software out of the way, there was the lack of a decent microphone to address… I must have wasted a good few weeks between these two things.
Aside from the usual copywriting nightmare, in which I hate to pimp my stuff and getting a ton of constructive criticism about ways to improve it, I’ve found myself way outside of my comfort zone in the following areas:
1. Screen Capture Video
I had to learn the art of creating screen capture video, whilst recording my voice. Now the controls are simple enough, but it’s surprisingly difficult to remember what you’re supposed to be saying and to control your screen at the same time.
I can’t tell you how many times I stumbled over my words and had to start again. The first video took me all afternoon and the result was only 8 minutes long. Oh and that doesn’t count any editing time. That was pure recording and rerecording ad-infinitum!
Incidentally, I got really sick of my own voice. Everybody hates the sound of their own recorded voice, but having to listen to it over and over again to check recordings really starts to grate after a while…
Anyway, I was hugely uncomfortable with what I was doing at the start and I very nearly used it as an excuse to give up. But I had already invested money in a microphone and I didn’t want to see it wasted, so there was no alternative but to push through my discomfort and Just. Do. It. Hmm… I think I’ve heard that somewhere before…
Gradually, I gained in confidence. In fact there’s quite a noticeable difference in my voice between the early videos and the later ones.
Now the old me would want to go back and redo them all, but that brings me onto the next item on my comfort zone-free agenda…
2. Suppressing my perfectionism
This was a big one for me. I am a chronic perfectionist. I hate to leave anything until I am completely satisfied that there are no more improvements to be made. But you know what? I never ever reach that stage. I’m never happy with my work.
So that means I need to get over it. As Dean Holland always reminds his students:
Don’t get it perfect, get it done
So I applied this principle and it has pained me. A lot. But I know it’s a necessary evil, or I’ll never achieve my dream of a full-time income online. And that is just not an option.
3. Networking with fellow Internet Marketers
Now, I know this is something that a lot of people find hard, but deep down I’m really rather shy. I can chat to someone once I know them, but getting to know them? Therein lies a problem.
After joining a few internet marketing Facebook groups and observing how others interact, and asking a few judicious questions, I’m finally starting to get the hang of it. I’ve made some good contacts and I can honestly say that I’m beginning to enjoy it.
Next step The Warrior Event, Orlando on Sept 28th-30th. I’m trepedatious but at the same time I’m really looking forward to meeting some great people and moving my business forward. It’s going to be fun!