Day 2 of the Warrior Gathering started with me feeling rather livelier after a decent night in a lovely hotel. I would just like to mention the fact that the Apex Hotel group somehow managed to charge our credit card 19 x £130 – seemingly a charge for every establishment in their group, including various hotels, Starbucks, a casino and, bizarrely, a petrol station in Ireland! To their credit, the excess transactions were refunded straight away but even so, next time I think we’ll pay in cash!
The day kicked off with Oz. He started with a clip from Britain’s Got Talent – specifically Zippy with “Where me keys, where me phone?”. The whole audience was in stitches and applauded loudly when it finished.
Anyway, Oz’s talk was fascinating – namely exploring the Carphone Warehouse business model and the reasons why it’s booming whilst other electronics retailers are suffering in the current economy and ways in which we can use this model in our own online businesses. Awesome!
Peter Garety was up next. He’s a lovely guy and really knows how to keep his subscribers happy. He explained why curiosity marketing doesn’t work and taught us his Calendar Marketing System. It took some people a little while to grasp the mechanics of this system, but it seems like a great way to keep offering value to your list.
His massive productivity is partly due to him spending only 20 minutes a day on email – he told me that he only opens what interests him – I have a lot to learn! But I’m gradually putting a similar system into practise.
We also learned that Peter only sold 8 copies of his first WSO, which made me feel a whole lot better about my 29 sales – that’s over 350% better than Peter, not that I’m gloating… 😉
Mark Thompson gave some great insights into moving beyond the Warrior Forum and his Anti-Marketer Marketing approach. The Warrior Forum is a good place to start and to learn Internet Marketing and product creation, but it’s not a good business model. I kinda knew this already, but it couldn’t hurt to have the idea reinforced. I really like Mark’s approach – it fits in well with my own vision of the sort of marketer that I want to be. And it’s very refreshing to know that you can still be successful even if you’ve got some ethics.
Next up was copywriting with Steve Benn. He has an interesting approach in that he writes his copy before creating the product. This makes a lot of sense because it ensures that the product actually matches up with the copy. It still feels wrong though.
Steve believes that honesty sells more than BS in the long run, which is great to know. And once again it’s refreshing to see a fellow marketer with a conscience. Incidentally, I’ve got Steve’s “Secret Product Formula” course and it’s awesome! I learned a whole lot from it, despite already knowing quite a bit already. He shares some incredible research tactics that I just love!
Anyway, I digress…
The final talk of the day was Alex Jeffreys of $1m in 21 days fame! It was great to see him in action. He is an excellent sales person – it was him, in fact, who spoke to me on the phone and sold me Dean Holland’s Operation WSO coaching. He shared a great strategy to turn a problem into an opportunity and explained his Value Funnel to us. It’s the key to his business and his business is pretty damn successful, so it pays to listen to what he has to say.
The day finished off with drinks in The Sherlock Holmes pub next door. We stayed for one drink, but had a long drive home ahead of us, so we said our goodbyes and left, sad to be leaving, but massively fired up for success in our online business in the very near future 🙂
I’d just like to say thanks to Paul Clifford & Justin Wheeler for putting on the awesomeness that was The Warrior Gathering! I can honestly say that it was worth every penny I paid for it, plus all the associated expenses. I can’t wait for next year!